eCommerce Email Marketing Strategy

Email marketing continues to be one of the top ways to bring your online store directly in front of a highly targeted audience. With the right performance-driven strategy, you’ll see increased traffic, engagement, and revenue.
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Email Marketing Agency Services /

The best email marketing agencies for eCommerce focus on top-level customer experience, and with Shero you’ll find better engagement, customer retention, and recurring revenue through data-backed strategies.

How to grow online sales through email marketing

Our email marketing services are designed for bringing established online businesses to the next level. Whether you want to see your engagement skyrocket through a Welcome Series, increase your click-through rate with audience-tested content, or see up to 40% more sales thanks to an automated Abandoned Cart Series, we have a solution for you.

eCommerce Email Marketing Packages /

Starter /

  • Basic Email cadence Analysis
  • Email Flows Assessment
  • Create 1 signup form (pop-up, flyout and/or teaser)
  • Create and monitor 1 flow: Welcome Series, Abandon Cart, or Browse Abandonment
  • Warming sending infrastructure
  • Email creative / design Recommendations – up to 1
  • Email content / copywriting Recommendations – Up to 1
  • Monthly call to review results

PRO /

  • Advanced Email cadence Analysis
  • Email Flows Assessment
  • Create 2 signup forms (pop-up, flyout and/or teaser)
  • Create and monitor 2 flows: Welcome Series, Abandon Cart, or Browse Abandonment
  • Warming sending infrastructure
  • Email creative / design Recommendations – up to 2
  • Email content / copywriting Recommendations – Up to 2
  • Segmentation up to 2
  • Advanced Email marketing strategy
  • Monthly call to review results

Premium /

  • Advanced Email cadence Analysis
  • Email Flows Assessment
  • Create 3 sign up form (pop-up, flyout and/or teaser)
  • Create and monitor 3 flows: Welcome Series, Abandon Cart, or Browse Abandonment
  • Warming sending infrastructure
  • Email creative / design – Up to 3
  • Email content / copywriting -Up to 3
  • Segmentation up to 3
  • Advanced Email marketing strategy
  • Email testing & analysis
  • SMS (optional)
  • Bi-weekly call to review results

Let's Connect /

Not sure what you need?

Contact us and we will come up with the solution together.

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eCommerce Email Marketing Success with Klaviyo /

Did you know… The average eCommerce store sees more than 40% more success on Klaviyo than MailChimp.

eCommerce stores have different email marketing needs than other websites. We work mainly with Klavyio as a provider that focuses on growing online sales. Klaviyo features include:

  • Better Data: More than 200 integrations to pull valuable data from across multiple platforms
  • Streamlined Communications: Email, SMS, and forms are all in one place
  • Revenue/ROI Tracking: Automatically track the amount of revenue earned from every email and text campaign
  • Scalability: As your business grows, Klaviyo grows with you.

Frequently Asked Questions

Strategic email marketing plans begin with understanding your target audience and continue with highly targeted and personalized campaigns. At Shero, we use some of the most trusted tools in the industry to grow conversions and nurture the entire customer journey.

  • Discovery and Analysis: Every great strategy begins with a thorough understanding of your target audience, and continues with regular analysis of your content’s performance. Depending on the package you choose, we offer basic and advanced-level reporting. 
  • Content Strategy: No more worrying about what to write for each email; whether you opt for a daily, weekly, monthly, or custom send schedule, we can provide a data-backed strategy with branded content to win over your audience and increase conversions. 
  • Workflows and Triggers: Communicate with a customer through their entire buyer journey by setting up a Welcome Series personalized to their interests, and creating additional workflows pertinent to their specific actions and shopping history.  
  • Custom Design and Templates: Wondering how to make your business stand out in a competitive marketplace? Let your brand speak for itself. Instead of using cookie-cutter email templates, allow your business to make an impact with custom templates, graphics, and copywriting that are 100% true to your unique brand.  
  • Email Segmentation and Personalization: The more you can personalize your communications, the better your conversion rate will be. Segmentation allows us to narrow in on your target audience based on their interests and needs, increasing your chance of customer loyalty and retention. 
  • Email Testing: As part of offering a uniquely personalized experience, testing and analysis of specific content or subject lines can help give deeper insight into what encourages your audience to click, shop, and purchase. This allows us to continually optimize your email campaigns and increase ROI.

As an increasing number of shoppers turn to mobile, SMS marketing (short message service) puts your brand literally in the hands of your ideal customer. Also known as text-message marketing, SMS increases your brand awareness, traffic, and revenue, and is ideal for sudden promotions and flash sales.