Using eCommerce Data + Analytics to Grow Sales

Using eCommerce Data + Analytics to Grow Sales

In today’s world, data is currency. The most successful marketing and business decisions are based on data-backed strategies. By using a wide array of analytics tools, we can gather the right data to ensure your online store reaches your target market and provides them with an optimal customer experience.
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Benefits of Data Analytics for eCommerce

 

Analytics shine a light on the best strategies to set your business up for success.

 

Here at Shero, we are data fanatics. Accurate data gives you the confidence to make the right decisions, whereas inaccurate data can be harmful to your business. As a full-service growth agency, we provide clients with analytics services as a way to leverage data to deliver more value — leading to higher conversions and increased revenue.

Analytics Packages

Starter

 
  • Basic Analytics Audit
  • Basic Analysis
  • Basic Reporting

Pro

 
  • Advanced Analytics Audit
  • Advanced Analysis
  • Advanced Reporting
  • Basic Implementation + Consulting (Google Only)

Premium

 
  • Advanced Analytics Audit
  • Advanced Analysis
  • Advanced Reporting, Automation & Dashboard Creation
  • Advanced Implementation & Consulting (Google Only)

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Not sure what you need?

Contact us and we will come up with the solution together

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Our Approach to Data Analytics for eCommerce

Analytics services for eCommerce cover the entire customer journey, from discovery and acquisition, to conversion and retention.

No two companies’ analytics requirements are the same. That’s why we customize our analytics services to your unique business needs by auditing your existing analytics to ensure your data is trustworthy. Then, we run a full audit to evaluate any additional data recording or tracking you might need. Once we can prove that your data is as accurate as possible, we analyze and strategize the next steps for growing your business.

FAQ About eCommerce SEO

What is the purpose of using an agency for Analytics Services?
An experienced team can use analytics to put your data under a microscope, reviewing what has historically worked and not worked, what your customers’ interests and needs are, and other facts and figures to help determine future business decisions.
How often should Analytics be monitored?
Since websites are changed and updated, key goals and company KPI’s need to be tracked. We recommend conducting analytics audits every 6 – 12 months.
What eCommerce Analytics services does Shero Commerce offer?
Some of the ways Shero can serve as your Analytics agency includes:   
  • Basic through Advanced Digital Analytics Audit
  • Basic through Advanced Analysis
  • Basic through Advanced Reporting, Automation & Dashboard Creation
  • Basic through Advanced Implementation & Consulting (Google Only)
How do you measure Analytics ROI?
The metrics we use include:   
  • Cost per lead
  • Cost per acquisition
  • Channel performance
  • Funnel conversion rate
  • Customer lifetime value (CLV)
  • Brand awareness
  • Organic performance
  • Return on ad spend (ROAS)
  • Inbound marketing ROI
  • Customer retention
  • Marketing generated SQLs
  • Return on marketing investment